CHOTA

This was one of the submissions for my Final Year 2 Project. Each team were to pick a sustainable brand within the Southeast Asia region. My team and I had picked a local Singaporean brand called Chota House  Collective. We did 300-page book based on it's brand as a whole, its sustainable practices as well as marketing strategies that could be implemented. Furthermore, we've included a full campaign photoshoot to promote the brand.

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Chota House Collective is a local Singaporean brand located at The Cathay. Their aesthetic are inspired by modern vintage workwear. They take inspiration from vintage and military workwear and amend certain details to make it look modern and to keep up with the times so it’s appealing to our customers. One of their sustainable practices would be up-cycling their custom-made bags where they convert old military duffel bags into stylish tote bags for their customers. Additionally, all of their handmade bags are made using real natural leather. Moreover, all custom-made are made-to-order, avoiding wastage.

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