An
Ode To
This was a group assignment that required us to create a brand of our own. The main deliverable was to incorporate leather as the primary material to our brand's products. Each collection of An Ode To discusses a particular memory of the past, that memory is then encapsulated into a fashion object With each collection, An Ode To aims to be able to create a space of respite for our consumers through our story-telling approach.
The publication was broken into different segments and collaterals; brand book, collection book, product catalogue, postcards and a pamphlet - all fitted into wooden box that had been distressed to further emphasise on the articulation of nostalgia and memories. I have contributed in terms of photography and post-editing. I've also made edits and design parts of the artbook like the brochure, postcards and collection books. Other collaterals include swing tag and business card.
